Meet Chuck, the virtual beef assistant

The beef industry is going high-tech when it comes to promoting its products. The “Beef. It’s What’s for Dinner” brand is launching what it calls a “beef virtual assistant.” Chuck Knows Beef is powered by Google artificial intelligence and brings together a rancher’s knowledge, a chef’s expertise, and the humor of the average dad into kitchens across the country.

The new virtual go-to expert on beef can be found at Chuck Knows Beef Dot Com. Customers can also access Chuck by enabling Chuck Knows Beef with Amazon Alexa or Google Home Assistant Devices.

Chuck will provide instant access to recipes, cuts, nutrition information, cooking tips, and more. Consumers can ask questions like, “What should I cook tonight?; what’s a strip steak?; or at what temperature is a steak well-done?” Chuck can also help shoppers by texting recipe shopping lists to consumers who are out shopping for beef.

The new virtual assistant if funded by dollars from farmers and ranchers through the National Beef Checkoff. The goal is to help shoppers feel more confident when approaching the meat case, as well as shopping for and cooking beef for their families.

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