Planters Pauses Mr. Peanut Ad Campaign After Kobe's Death


90th Annual Macy's Thanksgiving Day Parade

90th Annual Macy's Thanksgiving Day Parade

In the wake of the tragic and untimely death of NBA legend Kobe Bryant, Planters has paused their Super Bowl advertising campaign.

"We are saddened by this weekend's news, and Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy," Planters said in a statement.

Last week, Planters killed off their beloved mascot Mr. Peanut in a viral pre-Super Bowl commercial. Mr. Peanut sacrificed himself to save actors Matt Walsh and Wesley Snipes after they were ejected from the Nutmobile and left dangling precariously over a cliff. They were clinging to a branch, but when Mr. Peanut realized it could not support their combined weight, he let go, falling to his death.

Planters said they are still planning to air a funeral for Mr. Peanut during a commercial in the third quarter of Super Bowl LIV.

"No change has been made to our plans for Super Bowl Sunday," a company spokesperson said.

Photo: Getty Images

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